PHARMA
BAYER – XARELTO®
Bayer AG is a German multinational life sciences company, and one of the largest pharmaceutical companies in the world. During my time at Wunderman Thompson Health I worked extensively on a wide range of projects and campaigns for Bayer's major cardiovascular account - Xarelto®. I was involved with everything from leaflets, eDetails, conference materials, emails, and interactive PDFs, to web banners and social communications. Production for this work consisted of print and digital assets.
BAYER – BAYCOX®
Bayer's Baycox® Iron Injection is a combination therapy that helps protect piglets from coccidiosis and iron deficiency. This campaign included printed posters and adverts as well as eDetails and web banners; again, crossing print and digital media. Four different ad profiles were developed for, and adopted by, the client's different target regions. A series of unbranded print advertisements was also produced and ran in various industry-related publications across the EU, in preparation for the product launch in early 2019.
SEPSIS AWARENESS
In collaboration with The UK Sepsis Trust for World Sepsis Day 2019. Wunderman Thompson Health had obtained public advertising space for The UK Sepsis Trust's quick-turnaround campaign for World Sepsis Day. Our aim was to drive traffic to The UK Sepsis Trust's website by raising awareness, highlighting the common symptoms, and conveying the urgency of identifying the disease, all without scaring or causing distress to the viewing public. We produced visuals and copy that were arresting and intriguing and that would direct the public to the trust's website where they could learn more thorough information about the disease and what action to take. We wanted to inform our audience about the severity of sepsis as, while they would have heard of prostate cancer, breast cancer and bowel cancer, it was less likely they would know that sepsis killed more than all these cancers combined in the UK every year.
PFIZER
Pfizer is one of the world's largest pharmaceutical companies. I worked on various creative, production and artwork briefs for Pfizer's major vaccination accounts. I again worked across print and digital files such as printed leaflets, brochures and conference materials through to web banners, emails, eDetails, interactive PDFs and social communications.
GLAXOSMITHKLINE – SENSODYNE
Sensodyne is one of the most successful brands in the oral care category. Whilst working on this account I produced and artworked numerous print and online materials, such as emails, web banners, social media communications and eDetails.
GLAXOSMITHKLINE – SENSODYNE PRONAMEL
Pronamel defends the white shiny armour of enamel against modern dietary acids which can continuously weaken and erode leading to cavities, sensitivity and yellowing. Given that many modern, even ‘healthy’ diets involving a lot of fruit can be eroding enamel, we asked the question: Is what you eat eating your enamel? The campaign crossed material ranging from patient waiting room posters to dentist social media interactive Instagram stories to educational leaflets.
ACTELION
Actelion is a pharmaceuticals and biotechnology company. I worked on version creation of eDetailers which illustrated patient information through infographics and icons.
MICROPORT CRM
MicroPort® CRM develops solutions to help physicians better treat cardiac rhythm disorders and heart failure. I worked on the creation of two brochures, Borea and Alizea showing their branding and reflecting their values which are founded on the belief that every person has the right to high-quality medical treatments and to live longer and healthier lives.
